applications for the iPhone are hot. While applications were limited to do interesting things like the identification of music tracks and find where your car is parked. But there is a new trend, which can be seen in the new emerging category of application:
* Celebrities - Kenny Chesney, Taylor Swift, Madonna and have their own applications
* Politics - Liz Carter, the U.S. Congress and the British Labour party UKIP have their own applications
* Business - Hilton Hotels, Cameron Herold - backpocket COO, have their own applications
What you need to release iPhone applications? Less than you think, both in terms of time and money. With the help of specialized systems that deliver content management software as a service, applications can now turn in the middle of 4 price range of the figure in terms of the characteristics that are built, and within two weeks for the iTunes Store.
What features can be included in Annex iPhone? And then?
* Integration with social networking channels like Facebook and Twitter
* Display photos and videos, which can change dynamically on the fly
* Your blog or other RSS feeds of interest
* News and updates on events and shows
* Update the right to the front of the main screen in the form of alerts and notifications that contains a call to action directly to the user application
With applications, hot, its application for the iPhone will be properly the subject of a press release. And simply having your own application, you are considered as "cool", "guru of the date of the technology."
Then, with the launch of its implementation with traditional marketing methods "win-win" proposals: put a reference to an annex to the main page of your website, links on a Web page dedicated to the application, including iTunes download links to the application from the iTunes Store
* Issue a press release announcing the availability of applications
* Call to trade and traditional media to highlight the availability of applications for press coverage of human interest piece
* The presence of advertising in print media applications
* Pre-announcement, and then formally announced the existence of applications on the iTunes Store in newsletters, online blogs, Twitter, Facebook Fanpage, YouTube channels, streams and Flickr LinkedIn Group
* Ask everyone who download the application to provide skills for use in the iTunes App Store
* The submission of an application for review of the application sites, blogs and comments of the reviews
* Regular updates and reprints applications from the iTunes Store
This is a good time to break through the clutter and have their own PR positive. It will not last forever, so I take a positive step towards implementation.
